New customers are the future of your business. No matter what you sell or who your ideal audience is, making a good impression with every new customer is something you only get one shot at.
This is why creating a solid welcome email is a good idea. If you do a good job of it you will increase your chances of retaining that customer for a long time to come. You may have heard about the idea that retaining a customer is much easier than finding a new one, and this is perfectly true. Your welcome email will help to make sure you get the best out of each new customer you find.
A good welcome email should thank your customer for buying a product from you. Never underestimate the response you will get simply by saying thank you. The fact that you have taken the time to thank them for choosing you instead of another Internet business will not go unnoticed.
Prompting the recipient to add your details to their email address book is another good idea. If you are going to be sending them emails in future you want to be sure they will be able to receive them. It is an easy process but many people don’t think to do it unless you suggest it to them. Be sure to include an opportunity to opt out too. You can include it at the very bottom if you wish, but it is required by law.
Pay attention to your subject line as well. This may be the first thing your customer sees, so it should contain the name of your business. This is better than including the name of your Web site, particularly if your Web site address is slightly different from your business name for example. A message which thanks them for buying from your business should suffice.
Invite them Back
You should still include a link back to your Web site in the body of the email however. Remind people they can go back to your Web site and look for other things that may interest them. This subtle call to action may result in a few more sales for you and it reminds them where you can be found.
Linking back to the main page of your Web site is a good idea. But you should also link back to the account page of your customer, or perhaps the FAQ section as this is often required by new customers. Being helpful and welcoming is the secret to a long term relationship that starts on the right foot.
Finally, be sure you send your welcome email immediately after a successful purchase has been made. The purchase will be fresh in the customer’s mind, so reaching out and thanking them straightaway will help to cement a positive image of your business to carry forward into future sales. In short, you cannot do without constructing a solid welcome email for all your new customers.