The Hostway Blog

Product Reviews and Ratings

When shopping online, customer reviews or comments help consumers make the right choices. Learning that a shoe size runs small, for example, is important when the customer can't try on the shoe.

Customer reviews offer you several business advantages:

  • Fresh, relevant content can boost search engine rank
  • Customers are more likely to buy a highly recommended item
  • You get insight into how consumers use your product
  • You learn what you can improve

If you're ready to add reviews to your ecommerce Web site, take a look at the features included in your shopping cart software. Reviews are built in to some programs and are easy to activate.