First, let's define the term Explosive Results for our usage.
A standard social media campaign helps spread the word about you and encourages other people to as well.
An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.
When you share in social media, if your goal is just to get more people to see your links, you're on the right track, but at the same time, you're limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn't have to be the case.
If you're a business owner, you know that working harder doesn't necessarily mean better results — what if you're working hard on the wrong thing?
Sometimes the remedy is working smarter. Here are a few small changes you can make to your social media approach that can propel your social media results from lukewarm to smoking hot.
Explosive Social Media Tactic #1—Hot Content
The cornerstone to any social media campaign is the content. If you get this component wrong, it doesn't matter if all other elements are perfect. Study what's going hot in your targeted topic and find a unique angle to tailor your content into what people already like, without stealing their ideas.
Explosive Social Media Tactic #2 — Niched Network Nuances
The more tightly focused your submissions to social media sites are, the more likely they are to go viral, whether they are links you share by other people or yours. Here's the logic.
People follow other people with similar interests. They're on sites like Google, Yahoo!, StumbleUpon, Delicious and Digg actively looking for new content. Put those two things together and you have a whirlwind of clicks happening. The only question is, will it be your link that gets clicked or passed over?
Having 5,000 connections on Twitter or Facebook is useless if you are connected to people who don't want your broadcasts, and you're just as useless to them if you don't want theirs. If my interest is in improving my existing business and you're trying to get me to sell your network marketing products, it doesn't matter how many times you ask me. If I'm not interested, your continued broadcasts will be ignored, or worse yet, blocked completely.
It's about the perfect balance of quality AND quantity.
And if I'm not paying attention to you, I can't and won't spread your message. If you are in network marketing, why not go after people who love the network marketing concept but can't seem to find the right company? That's a perfect match and can dramatically cut down your search for the right partners and prospects.
Explosive Social Media Tactic #3 — Simplify Sharing
It amazes me how many people miss this one.
You've got great content. You've got a massive, niched network.
Why feed them content that's hard to share? Does that report have to be in PDF format? If so, does it have to be behind an opt-ín wall if you're spreading it among people who have already opted in? Anyone connected to your business through its Facebook page, or your Twitter stream, is also part of your opt-ín list. Yes, it would be best if they were on your email newsletter list, but what faster way to get them there than to show them you don't need to hold them prisoner there?
If your whitepaper is of such high value that you don't want it to spread, well, that's something different. But if you're sharing it so other people will spread it, make it easy for others to share.
- Send your su.pr link so all they have to do is click the Thumbs-Up button.
- Put a few sharing links on your page.
- Make it easy for them to retweet.
The easier it is for them to share, the more likely they are to do it.
Explosive Social Media Tactic #4 — Consistency
And now we come to the area I fail at the most. It's one of the things I know I need to do, but I haven't quite gotten the hang of how to brainstorm, create and distribute quality content consistently, and still give the best possible service and support to my customers and clients. I always err on serving people who have bought from me, figuring that next blog post can wait until tomorrow.
Then at some point, I noticed a decline in return traffic — people weren't coming back because they'd already heard everything I had to say. The solution? I got help for my content creation process. The ideas are still mine, but I was able to barter help for research, transcribing and editing. I am also able to get audio and video polished much less expensively than I thought, though I don't always use this option due to time constraints.
The other thing that helped a lot was getting over my perfectionism complex. Release your content as soon as you can. I can't tell you how much money I've left on the table from my old fear of the typo and grammar police. Not to mention the fact that I felt like I was leaving my audience hanging.
You subscribe to something because you want to get regular updates. If your favorite daily news show started coming on once a week, you'd probably switch channels. If you're inconsistent without explanation, your audience numbers will drop and your network will fade.
Explosive Social Media Tactic #5 — Think Engagement
Measuring your results by pageview alone is a thing of the past. When the Web was mostly text and images, it made some sense that how many pages a visitor viewed at your site was a true measure of engagement.
Nowadays this isn't the case. You want to look instead at how long people are at your site. The exception, of course, is when customers are coming to your site to buy, and the order processing system takes them off your page. But if people aren't leaving your site because they're ready to buy or subscribe, you truly must look at why they aren't paying more attention to your content, and what changes you can make to get them to stay.
This is critically important in understanding which content will go viral naturally. What posts are people staying on your site to comment on? When do they take a few extra seconds to retweet? Are they watching your videos all the way through?
Once you know the content your audience is most connected to, and why, you can make more of it.
Explosive Social Media Tactic #6 — Three-Way Connection and Communication
That’s not a typo. Three-way communication is when the way you conduct yourself online is observed by a third party, who is also indirectly being addressed by your manner or statement. I wish I could credit the proper author of this, but I just don’t remember who it was who first observed that three people are positively affected by an act of kindness — the person giving, the person receiving and the person observing.
One example of this in action is having a conversation with a peer about their new product on a social media site. Your friend is probably dying to tell someone about the testimonial they just got, but don’t want to be rude or are too humble to brag. Ask them in front of your audience, and the conversation is exposed to your connections and re-exposed to theirs.
Connection is just as important — if communication is the conveyance of information, connection is doing so in a way that bonds. Several hundred closely bonded contacts will spread your message faster and farther than several thousand distant acquaintances.
Explosive Social Media Tactic #7 — What’s In It for All?
In the 80s, we all thought about what was in it for ourselves. In the 90s we decided to focus on others, hence, what’s in it for them. Today, we’re in the age of the win-win-win situation. Tell them how you benefit and tie it to their benefit.
Want someone to help you spread your stories? Make sure they know how important it is to you, why you came to them for help and how they’ll be perceived for being the bearer of your good news.
You may look at the list above and feel that it’s intimidating, but it doesn’t have to be. Focus on doing just one of these things better each day for a few weeks, and before you know it, you’ll be doing them habitually. The results you’ll get will help these new habits stick.